• Abbott
  • Abbott
  • Abbott

Abbott

Abbott embarked on a string of large-scale marketing campaigns in Asia after inviting Stephanie Sun, the ‘Pop Diva of Asia’, on board as the brand’s new spokesperson. Abbott has appointed Sage PR and Cre8PLUS, our partner, to co-organise the Hong Kong leg of its marketing campaign, where we were entrusted with the organisation of press conference and shopping mall performances, communication with media and production of multimedia advertisements.