• Christian Dior

Christian Dior

Sage PR worked with the prestigious French fashion powerhouse, Christian Dior, during the opening of their first Dior Backstage Studio in Hong Kong, where our team was entrusted with communication and activities arrangement. Solution-driven as always, we invited various famous Hong Kong beauty editors, make-up artists and bloggers as the privileged few to the exclusive Dior Backstage Studio’s makeup experience. We also organised a ‘Pro Team make up demo’ to further maximise press coverage on the new shop.